Beaujolais Nouveau vs Vino Novello

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Some days ago I received a newsletter from the importer on how the 2017 Beaujolais vintage is faring. So I thought “Uh, it’s already that time of the year”.
As some of you may already know, Beaujolais Nouveau is still extremely popular in Japan (the second market after France). I drank some in the past and I am ok with it, but the logistics inevitably impact the price (it has to be transported by plane), so I always feel that I could buy something better for the same money.

Italian Vino Novello on the contrary is much more a niche market: some importers have it, some restaurants serve it and some people drink it, but it is seen more as a curiosity.

What is the difference between these two wines?

In terms of geography Beaujolais Nouveau AOC comes from the eponymous region, while Vino Novello is a category and enters a number of different Italian denominations: Bardolino Novello, Castel del Monte Novello, Monferrato Rosso Novello, Colli Tortonesi Novello, Marche Novello (this one an IGT) and the list goes on and on.
In this sense they are more akin to French Vins Primeurs, which includes not only Beaujolais, but also Languedoc Primeur, Anjou Gamay Nouveau or Ventoux Primeur just to name a few.

But there is another important difference: Beaujolais Nouveau is entirely made by carbonic maceration, the process where, in short, we take the grapes, we put them in a tank uncrushed and we fill the tank with CO2 to stimulate an intracellular fermentation. This gives us the characteristic aromatic compounds and mouthfeel of Beaujolais Nouveau. Semi-carbonic maceration is also practiced: here when we fill the tank the grapes on the bottom are crushed by the weight on those on the top, beginning to ferment normally. This fermentation produces also CO2 which, being heavier than the air, accumulates in the vessel. The grapes above, still uncrushed, end up in a CO2 rich environment, undergoing carbonic maceration.

With Vino Novello this process is used as well, but only 40% of the grape have to be made this way, the remaining 60% can undergo traditional vinification.
Here probably lies the biggest problem of this kind of wine: Vino Novello lacks a strong identity, it is difficult to market. There is no driving denomination, like Beaujolais Nouveau for Vins Nouveaux; most of Vino Novellos are quite obscure and even the famous denominations (Castel del Monte, Bardolino) are not generally associated with this kind of wine. The process lacks peculiarity: yes you can make some of it by carbonic maceration, but only a part of it is mandatory. At least the grapes have to come from the same vintage, no reserve wine allowed. In the end you rely on producers you trust, but why buying their Novello when you can have their other wines?

These are the reason why Vino Novello is living through a very difficult phase lately: in 2016 only 2 million bottles were produced, the lowest volume ever (only Beaujolais Nouveau makes more than 30 million bottles, even more in the 80s). Keeping anticipating the release date (now 30 October), to capitalize on the thirst for new wine, is not having any notable effect. Third thursday of November is sort of a tradition for Nouveau loving people. If the date keeps changing consumers will be confused and lose affection. As it stands it is more profitable to use the grapes for traditional wines.

This is a sad end for a wine boasting illustrious inventors: the firsts to make Vino Novello were none other than Angelo Gaja (Vinot) and Antinori (S. Giocondo), in the 1970s.

They have stopped a long time ago. Their “novello legacy” lives on, but until when?

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